Cloud Computing – A Case For Transparency and Trust

Cloud Computing – A Case For Transparency and Trust


Cloud computing has yet to reach its metaphorical altitude, quickly becoming one of the most essential business tools for growth and efficiency. Unsurprisingly, the rapid expansion of this relatively young industry has also created uncertainty around the idea of data loss and cyber security - ultimately revealing a greater need for ethical and reliable IT support.

Increasing Business Efficiency 

The benefits that cloud computing have casted, both on a personal and business level are vital in today's society, as we're quickly becoming accustomed to having instant access to our data. Businesses need to have answers right when questions are asked. They’re also under increased pressure to keep secure records, references, and data for clients. This means increased space if your company needs to house servers on-site so that data can be accessed easily and quickly. With the maturation of cloud technologies the expectations have evolved to obtaining more and obtaining immediately. These needs and expectations are no exception for businesses, which in many cases are actually under more scrutiny to adapt.

Cloud computing has allowed companies to keep up with fast-paced data consumption that customers expect. Business' IT systems and practices need to be streamlined, so that data is available to as few or as many people as the company wishes, from any internet enabled device or location. With hardware, software, servers and applications hosted in the cloud, not only are businesses freed from having to update software and hardware, but troubleshooting server and application issues are now also done out of the office. There are secondary benefits as well; greater availability of space on-site without having to maintain space for a temperature-controlled area for server storage.

Hesitations For Adoption

These benefits may sound familiar to any business owner who has also considered disaster preparation; a robust cloud network is essential to an effective business continuity plan. The push-back with adopting cloud technologies might be associated with the anxiety caused by the intangibility of the cloud. A recent survey done by the SANS Institute has quantified this feeling. Specifically, cloud users have expressed their greatest unease at the lack of visibility of data and of cloud provider operations and controls. Common concerns that were sited were:

  • Where is my data being stored?
  • How many people are managing my data? How many people have access to my account? 
  • What are the protocols if my data has become compromised? 
  • Is there a way to retrieve my data if the server is hacked? 

These concerns do not always stem from a business or company personally experiencing a breach in their cloud network. Public instances of sensitive information leaks - such as the Ashley Madison breach or the Target credit card fiasco- are enough to create distrust in the cloud, especially for those that have limited IT understanding.

Parting The Clouds - What To Look For in Managed IT Support

What is a possible solution when a business desires instant and mobile accessibility to their data offered by the cloud, but cannot afford to bring on dedicated IT support staff, nor can it afford to have sensitive information at risk of being breached from on-site databases? One way to overcome this problem, while minimizing uncertainty in the cloud, is finding a reliable managed services partner to deploy a cloud network within your company. This requires trusting the security protocols of your cloud provider, and in understanding what a secure cloud means.

The following reasons are why ethical, reliable and personal IT support is crucial to your business:

Personal IT Service

Finding a managed IT partner that wants to build a strong relationship with you and your business allows for mutual understanding of your concerns and the security needs of your data. Establishing this trust allows you the opportunity to ask crucial questions about the security of your information, and not feel as though you're being talked-down to. Looking for IT support that strives to form a personal relationship with your company and fully understand the needs of your business sets a foundation of mutual trust and respect.


Your IT partners should be able to succinctly explain the technology they are using to support your business. This transparency should include simple facts such as where data is being stored, specific ways cloud computing is streamlining your business, risk management procedures, and data back-up strategies. Your provider should want you to understand exactly what steps they are taking that are helping to aid your business development. Essentially, a high quality provider should be able to explain everything clearly in terms your grandmother could understand.


Most importantly, your IT support must be able to answer all of your questions, to be a consistent point of contact, to adapt their support to your needs whether those be faster access or recommending new technology-based solutions, and to have in place built-in backups for an array of potential data loss scenarios. An added bonus is when your IT support provider can anticipate your needs even before you do

IT support has changed in recent years. It no longer requires lots of overhead, space, or money for increasing the productivity of the business. It no longer means understanding and managing the technology within your company needs to be silo’ed by specialists that speak in “tech jargon” understood only by an esoteric group of individuals. IT support is integral in business interactions with staff and clients, with making business practices more efficient, and now with the maintenance and security of business data. Such roles should be filled by individuals that have a clear understanding of your business and a drive to help improve it.

If you’re looking for an IT support partner who is as motivated for success as you are, get in touch with our team. We can help provide the clarity and security that comes from installing a cloud network.