This is a true story. My Uncle ran a successful radiant heating and geothermal construction company for the better part of 35 years. The lifespan of this company spanned several decades, going through periods when nobody relied extensively on computers to an environment where nearly the entire administrative process was performed online.
Cloud cover is a term that has been co-opted to define business technology in addition to physical weather patterns. More businesses are utilizing cloud based Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS). The benefits of the cloud for business efficiency are well stated and hard to argue with.
A while back I did a huge favor for someone and never heard anything from them… Zip, zilch, nada, nothing. Just a simple “thank you” would have been nice…but they acted as if it was expected of me. To say that I was disappointed is putting it mildly.
Most business owners by now realize the importance of using social media to make connections and expand their online presence. Just as websites took a while to become the staple of modern business that they are today, social media accounts have evolved to the point where companies rely on them as a means of reaching customers and colleagues.