The New Face of Productivity – The Virtual Executive

Putting a face on a service or product can be a tremendous way to add value, create interest, appeal to authority, and really bolster a foundation of trust and reliability. Whether you’re selling a product and are using a celebrity to endorse it, or whether you elect to have a very visible and public figure-type executive with an “open door” policy, you’re attempting to use human interaction to lead the way in front of services, policies, or products.