Putting a face on a service or product can be a tremendous way to add value, create interest, appeal to authority, and really bolster a foundation of trust and reliability. Whether you’re selling a product and are using a celebrity to endorse it, or whether you elect to have a very visible and public figure-type executive with an “open door” policy, you’re attempting to use human interaction to lead the way in front of services, policies, or products.
We love fielding questions from clients; we truly appreciate them placing the amount of trust in our team that they do. As we’ve mentioned before trust and passion for our client's businesses are what set us apart from the competition. However, we one topic has been popping up frequently enough that we decided it would be helpful to dedicate an entire blog post to the subject.